Course 102: Introduction to Market Research

NASPO is excited to announce the launch of Procurement U Course 102: Introduction to Market Research. This web-based, self-paced course can be accessed through the Procurement U Learning Management System (LMS).

Review and download the printable syllabus here.

Delivery method: Web Based, Self Paced

Contact Hours: 3

Registration: $60 for members; $105 for non-members

Introduction to Market Research will provide participants with the fundamental concepts of market research as it pertains to public procurement. Participants will be able to:

Identify the four key components of a market research plan
Identify the internal and external resources
Determine which primary and secondary data collection tools
Analyze how market conditions affect supply and demand
Analyze how market distribution and share affect market research plans.

Please contact procurementu@naspo.org for troubleshooting or any questions pertaining to the course.

Click here to return to the course catalog

Where Can I Access Online Classes?

The Procurement U Learning Management System (LMS) is your gateway to registration, access to Procurement U resources and study groups. New to Procurement U? Get registered today!

Login URL: https://procurementu.elogiclearning.com
Username: Your state email address or the email you use to log into the NASPO Network
Password: Click the Create Account button to create your account and password.

You will be prompted to change your password as soon as you log in. If you are not a NASPO member and would like access, please click the Create Account button to register. If you have any difficulties with log in, please contact procurementu@naspo.org.

Procurement U Holds Inaugural Academic Forum

In March 2017, NASPO held the inaugural Academic Forum, co-hosted by our academic partner, Arizona State University in Tempe, Arizona. The forum was created in an effort to bridge the gap between our state members and academic partners. Five academic partners and over 35 states were represented at this event that brought together state members, academics and current university students. The forum will become an annual event, which will rotate in location and be hosted by our academic partners.

The 2018 Academic Forum will be held in the spring at Michigan State University, in Lansing, Michigan. More details coming soon!

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