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202 - Market Research Strategies

This web-based, self-paced course can be accessed through the Procurement U Learning Management System (LMS).
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Delivery Method:

Web Based Training (WBT) - Self Paced

Contact Hours:

2

Registration:

FREE (funded by NASPO at no cost to you)

This course is funded by NASPO to be FREE for everyone.

Type: self-paced, online

Description: The purpose of this course is to analyze market research by exploring an acquisition plan, a market research cycle, spend analysis, and total cost of ownership

Learning Objectives

  • Describe the benefits of an acquisition plan.
  • Identify the key components of an acquisition plan.
  • Create an acquisition plan.
  • Illustrate the typical lifecycle of a product.
  • Explain how the stage of the product lifecycle can impact a purchasing acquisition.
  • Illustrate the typical market research cycle.
  • Identify the key inputs and outputs of the cycle and how they influence the development of a market research plan.
  • Distinguish the key components of total cost of ownership of a product or service.
  • Calculate the total cost of ownership of a product or service.
  • Formulate questions to ask for a spend analysis

Course Technology Requirements:

  • Internet connection
  • Support web browsers:
    • Recommended: Chrome, Firefox, Safari (latest versions)
    • Avoid: Internet Explorer and Microsoft Edge
    • If prompted, accept all cookies and allow popups
  • Access to Procurement U LMS
  • Ability to play and listen to audio through computer speakers or headphones


Contact Hours: This course offers two (2) contact hours for continuing education credit. 

Course Syllabus 

Young and old businessmen

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